Our Home Marketing Plan

A strong pricing strategy needs a strong marketing plan. We combine professional presentation, smart online exposure, and consistent follow-up to get your home in front of the right buyers.

When you list your home with the Turner Victory Team, you’re not just getting a sign in the yard. You’re getting a full marketing plan designed around how buyers actually search in Murfreesboro, Rutherford County, and across Middle Tennessee.

Step 1: Professional Presentation

First impressions are everything online. Most buyers will decide in a few seconds whether your home makes their “short list.” That’s why we focus heavily on how your home looks before it ever goes live.

High-quality photography that shows your home in the best light.
Thoughtful angles and composition so rooms feel open, bright, and inviting.
Clear, honest descriptions that highlight what matters most to today’s buyers.

Our goal is simple: when buyers see your home online, they should feel like they don’t want to miss it.

Step 2: Maximum Online Exposure

Buyers start online, so we make sure your home is easy to find and stands out from the crowd.

MLS listing syndicated to major real estate websites and search portals.
Targeted exposure to buyers already searching in your price range and area.
Strong listing copy that focuses on benefits, not just features.

Step 3: Reaching the Right Buyers

Not every buyer is the right buyer for your home. We focus on getting your listing in front of the people most likely to be interested.

Database outreach: We share your listing with active buyers and agents we’re already working with.
Sign and local presence: Directional signs and local awareness when appropriate.
Flexible showing options: So serious buyers can get inside with as little friction as possible.

Step 4: Feedback & Adjustments

Marketing isn’t “set it and forget it.” We watch how buyers respond and adjust as needed.

Tracking showings and online activity.
Collecting feedback from agents and buyers.
Adjusting photos, remarks, or strategy if the response isn’t where we want it to be.

Working Together as a Team

We’ll walk you through what to expect before your home goes live, while it’s on the market, and when offers start coming in. You’ll always know what we’re doing to promote your home and why it matters.

Ready to talk about how this marketing plan would look for your home? We’d be glad to walk through it with you and answer your questions.

Talk About Your Home’s Marketing Plan

You can also review the full Seller Guide to see every step in the process from start to finish.